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Sales and customer relations standardization

 

A decisive element in the success of all companies is the quality of their relationship with customers, i.e. process control. The conduct and communication of sales representatives in situations of customer encounter, as well as their way of handling the situation is of paramount importance. 

Companies are to formulate their expectations towards all the staff who meet customers, precisely to ensure that such encounters improve the company image, instead of harming it.

Processes concerning the sales and customer management staff are in many cases regulated within a certain scope. In general, the relationship of the sales staff and the organisation is regulated; however, fewer guidelines are available to support the relations of the sales or customer management staff to customers. In the past years, Develor has evolved to be an expert precisely with such situations of customer encounter, and standardization has become an important segment in consulting. Making use of the expertise acquired, we provide the sales staff with help in customer-orientedness, efficient sales and customer management through process control, as well as providing managers with guidelines in support and control.

As a result of standardizaton:

  • the image formulated in customers about the company will improve
  • sales and customer management will become better
  • the customer management staff will receive support and specific help with their work
  • managers receive an efficient development and control tool
  • customer satisfaction research will become more efficient and easier to interpret

Background reading:

Consulting magazine is an excellent online magazine in English, addressing the various fields of consulting.

Further submenus:

 

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